International distribution for the iconic Lexus Melbourne Cup & Breeders’ Cup remains stabled with HBA Media under extended contracts.
11th June 2019 – The international media rights for two of the world’s most famous horseracing events – The Lexus Melbourne Cup and Breeders’ Cup – will remain the responsibility of HBA Media under newly extended multiple year production and distribution contracts.
These new deals with both properties see HBA Media enter its sixth-consecutive yearly association with both iconic race meetings, after hugely successful partnerships with wider audiences being gained year-on-year.
The 2019 edition of the two-day Breeders’ Cup meeting will take place on Friday, 1st and Saturday, 2nd November; with the Lexus Melbourne Cup scheduled 72 hours later on Tuesday, 5th November. Both events are deemed of monumental importance to horseracing fans around the world.
Henry Birtles, CEO of HBA Media, said:
“We are absolutely thrilled to have again secured agreements with the VRC and Breeders’ Cup, underlining the pivotal role that HBA Media continues to play globally on behalf of this great sport.
“We will aim to increase the distribution of these two phenomenal sporting occasions, as well as delivering strategic digital and social media campaigns in line with the ever-changing media landscape.”
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Press contact: Rachel Yandell / rachel@hbamedia.tv / +44 (0)1666 822 769
About HBA Media:
- Henry Birtles Associates was established in November 2006. In 2017 Henry Birtles Associates was rebranded as HBA Media to solidify the organization’s mission to broadcast horse racing across all platforms.
- HBA Media provide multiple live international horse racing packages to broadcasters as well as ‘umbrella deals’ which include the co-ordination of program delivery, daily management and troubleshooting.
- HBA Media’s aim is to reposition horse racing to be competitive with the likes of football, rugby and cricket in the world of international sports broadcasting.
- HBA Media is proud to work with a host of prestigious racing federations and major global networks including Eurosport, Dubai Media Incorporated, Abu Dhabi Media, TVG, The Japan Racing Association, Singapore Turf Club, The German Jockey Club, The German Tote, Italian Racing, Victoria Racing Club, Melbourne Racing Club, The Hong Kong Jockey Club, NYRA, The New Zealand Racing Board, Racecourse Media Group, The Stronach Group, Breeders' Cup and Phumelela Gaming.
