HBA Media has a hands-on role in production to offer our broadcast partners flexibility on programming, delivering them live racing in a format that suits each client's needs and schedules best.
Working with various production partners, we have pioneered a unique, enhanced World Feed format for premier horse racing.
Presented via a bespoke streamlined international show that puts horse racing's most appealing aspects to the fore: the stories, the history, the participants and the race itself.
Our broadcast series offers the best 20 global races - presented in a 60 to 90 minute format - giving our clients a consistent look and feel programme.
HBA is aware that international feeds and production values differ from one country to the next. We can arrange for a bespoke production to assist each broadcaster in tailoring programming for their local market.
Premium International Racing
As a live sport, horse racing delivers thrills few others can match, attracting audiences of all ages. The challenge for broadcasters is to provide continuous value, entertainment and maintain engagement during five to seven hours of coverage with only minutes of live racing.
HBA Media has addressed this with a dynamic World Feed package: a 60 – 90 minute, action-led programme featuring a scene-setter, an opening race, and a build-up to the main event - designed to make racing more attractive to mainstream international broadcasters.
The format has proven successful across 20 leading international races, including the Pegasus World Cup, The Saudi Cup, the Breeders’ Cup, the Lexus Melbourne Cup and many more.
Saudi Cup
Royal Ascot
WE WORK WITH
- Ascot Racecourse: Royal Ascot, King George VI & Queen Elizabeth Stakes and the QIPCO British Champions Day.
- Racecourse Media Group: and Cheltenham Festival, the Grand National, Dubai World Cup, the Epsom Derby, the Sussex Stakes from Glorious Goodwood, Juddmonte International from York and the Irish Champions Stakes.
- France Galop: and the Prix de Diana and the Prix de l’Arc de Triomphe.
- Victoria Racing Club: Melbourne Racing Club and the Lexus Melbourne Cup.
- The Jockey Club of Saudi Arabia: and the Saudi Cup.
- The Breeders’ Cup
- NYRA, NBCU and the Triple Crown: Kentucky Derby, Preakness Stakes and the Belmont Stakes.
- Hong Kong Jockey Club: and the Hong Kong International Races.
- 1ST / Stronach Group: and the Pegasus World Cup.
Japan Racing Association, the German Jockey Club, the German Tote, Italian Racing and the New Zealand Racing Board.
