HBA Media is proud to introduce its premium horse racing broadcast series. Featuring 20 of the world's best races and reinforced with world-class production, that brings to life the most prestigious events across consistent short broadcast windows.
The bespoke series provides an 'always on' suite of content with at least one live broadcast in every month of the year.
This is supported by:
- Audience activations including a 1-2-3 selection game.
- Additional on-air and digital promotional content.
- Behind-the-scenes films.
- Highlights shows.
The high-end lifestyle events incorporates live broadcasts from London, Dubai, Paris, LA, Melbourne, Miami, Riyadh and Hong Kong.
Full and enhance World Feed is also available for each event, totalling over 150 hours of live content.
FANTASY GAME
To complement the premium international racing package, HBA Media, in conjunction with Genius Sports, manage an exclusive international fantasy game.
The goal of the games is three-fold:
- To promote the sport of horse racing worldwide by enticing new audiences through a fun, easy-to-play, competitive game.
- To support and add value to existing premium international broadcasts by enhancing the production experience for viewers.
- To gather valuable first-party data for our federations.
The game gives users the chance to compete against their friends or horse racing professionals (Nick Luck and Frankie Foster) and win prizes by correctly predicting the top three finishing order of the international feature races.
'Fantasy' operates alongside the premium international horse racing schedule with 20 events - and thus 20 opportunities to win points and prizes for every feature race - over the course of the year.
PREMIUM INTERNATIONAL RACING
20 OF THE BEST
