Pegasus World Cup celebrates 10 years of redefining global horse racing
- HBA’s premium international racing series kickstarts the year with a 90-minute show presented by Francesca Cumani.
Thursday, 22nd January 2026 - This weekend the Pegasus World Cup (Saturday, 24th January) marks a historic milestone as it celebrates its 10th anniversary, cementing its reputation as one of the most entertaining and transformative events in international horse racing. Since its inception, the Pegasus World Cup has pushed the boundaries of the sport - fusing elite competition with world-class entertainment and attracting A-list celebrities, musical royalty, and global influencers to a raceday experience unlike any other.
This landmark 10-year celebration will be delivered to fans around the world through an expansive global broadcast footprint secured by HBA Media. Alongside host broadcaster NBC (USA), the Pegasus World Cup will reach millions of viewers across multiple continents.
Broadcasters can elect to take the world feed (produced by NBCU) or a dedicated 90 minute international programme (produced by Carr-Hughes Production and HBA Media) featuring the two principal races - the $1 million Pegasus World Cup Turf (G1) and the $3 million Pegasus World Cup Invitational (G1) (Dirt) - integrating luxury lifestyle, fashion and entertainment features from horse racing’s most exclusive party. Renowned for her insightful work and style with ITV Racing and Australia's Network 10, presenter Francesca Cumani will host live coverage of the event, which will be broadcast in 140 territories.
List of global broadcasters:
Asia & Africa: FanCode (India); Netkeiba (Japan); TVRI (Indonesia), WeDo Asia; (Southeast Asia) and SuperSport (Africa).
Americas & Caribbean: Sportsnet (Canada); ESPN/Disney+ (LATAM and Caribbean).
Europe: Virgin Media (UK & Ireland); Polsat (Poland); Viaplay (Scandinavia & the Netherlands); Silknet (Georgia); D-Smart, (Turkey), WeDo TV (Germany, Switzerland, Austria) and Setanta (Eurasia & Baltics).
Global, News and Magazine programming: Anuvu (Global Cruise Ships); Sport 24 (Global Airlines) and Reuters (Global News Agency).
Aidan Butler, President at 1/ST, added:
“We are incredibly pleased to have now partnered with HBA for a decade. Their team has consistently helped bring our marquee events to a worldwide audience, elevating the visibility and impact of our racing portfolio year after year. We have full confidence in HBA’s first-class management of our global production and distribution, ensuring that 1/ST and our races continue to secure meaningful global recognition and a truly international footprint.”
Frank Sale, Chief Executive of HBA Media, said:
“1/ST have redefined what modern horse racing can be. Over the past decade, their vision has successfully attracted not only domestic horse racing fans, but what is now an international TV fan base. Hollywood royalty such as Jennifer Lopez, Snoop Dogg, Pharrell Williams, Mike Tyson, and Calvin Harris have all been broadcast to worldwide audiences as part of elite horse racing coverage. Their commitment to making racing more engaging and accessible through diverse, entertaining content has helped showcase the sport in an entirely new light, and we are proud to be such close partners.”
ENDS
