US giants FOX Sports to showcase the Hong Kong International Raceday
- A total of 23 international broadcasters will air the Hong Kong International Group 1 contests in over 160 territories.
Friday 6th December 2024 – The Hong Kong International Raceday on Sunday 8th December has achieved significant global footprint, with 23 broadcasters airing the event in over 160 territories. This year's coverage sees the return of FOX Sports (USA) who will give a dedicated live window to the feature races. Six new distribution deals have also been struck with Sportsnet (Canada), Eurovision (20 European territories), Viaplay (Scandinavia and Netherlands), Polsat (Poland), Sport24 (Airlines) and NTV (Mongolia).
HBA Media (HBA), in partnership with the Hong Kong Jockey Club, have quadrupled the international distribution to ensure that the Longines Hong Kong International Raceday, which features four Group 1 races – Hong Kong Sprint, Mile, Cup and Vase – will be available to a worldwide audience.
FULL INTERNATIONAL BROADCAST DISTRIBUTION:
Australia and Asia: Racing.com (Australia), Sky Thoroughbred (Australia), Transvision (Indonesia), Sony Pictures Network (Indian Subcontinent) and NTV (Mongolia).
Europe: Sky Sports Racing (UK), Racing TV (UK), Virgin Media (Ireland), Setanta (Balkans and Eurasia), Equidia (France), WeDo Sports (Germany, Switzerland, Austria), Polsat (Poland), Silknet (Georgia), Eurovision (20 European dark market territories) and Viaplay (Scandinavia, Netherlands).
Americas: FOX Sports (USA), ESPN / Disney+ (Latin America and the Caribbean), Sportsnet (Canada) and SportsMax (Caribbean).
Sub-Saharan Africa: SuperSport (Africa).
Global: Reuters (Global News Outlet), Sport24 (Airlines) and Anuvu (Cruise Ships).
Frank Sale, Managing Director of HBA Media, said: “Our partnership with the Hong Kong Jockey Club continues to grow, and we are delighted that the Hong Kong International Raceday is now the cornerstone that closes HBA’s year-round package of the best of international horse racing for broadcasters and platforms worldwide.
“We have quadrupled the number of broadcasters showcasing this world-class event and we will look to build on this momentum for the 2025 edition, working on enhanced production offerings with the HKJC, who we thank hugely for their support.”
Sam Nati, Head of Commingling of the Hong Kong Jockey Club, said: “The Longines Hong Kong International Races continue to bring some of the biggest superstars in our sport to Hong Kong from all around the world, with representatives from the UK, Japan, Australia, Ireland and many more taking to the track at Sha Tin. The four Group One races, all benefitting from World Pool status, will reach a truly global audience – with an expanded presence on major sports networks thanks to our partnership with HBA Media.”
The Hong Kong International Raceday is a feature of the Crown Jewels Racing (CJR) broadcast package, which showcases 18 of the best horseracing events from around the world across the calendar year. Broadcasters can elect to take the full seven-hour world feed (produced by HKJC and presented by Nick Luck) or a shortened two-and-a-half-hour option around three Group 1 races. The CJR promo can be viewed here and the CJR Fantasy game is free to play at https://fantasy.crownjewelsracing.com.
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