HBA Media delivers 31 broadcast partners worldwide, with six new partners joining the global line-up
29th October 2026 – On Friday 30th and Saturday 31st October, Keeneland Racecourse will host the 2026 Breeders' Cup World Championships for the fourth time, and the racing world will be watching as the best horses from eight countries across six continents, including North America, Europe and Japan meet in the heart of Kentucky's horse country.
Saturday's card builds towards two defining moments of the international season: the $5 million Longines Breeders' Cup Turf, where Europe's middle-distance stars traditionally test themselves against the best of America, followed by the $7 million Longines Breeders' Cup Classic, the race that so often settles the title of champion.
Through HBA Media, the Championships will be broadcast by 31 partners across the Middle East, Europe, the Americas, Australasia, Asia Pacific and Africa, with global news and in-flight distribution carrying the action further still.
This year's line-up welcomes six new partners led by Channel 7, which becomes the home of the Breeders' Cup in Australia. Al Kass joins Abu Dhabi Media and Dubai Media across the Middle East, and CBC takes up coverage in Canada. Across Asia, SPOTV, Tapmad and TVRI join longstanding partners Netkeiba, Abema TV, Green Channel and WeDo Asia.
In Britain and Ireland, viewers can follow the action on ITV, Sky Sports Racing and Racing TV, with Virgin Media broadcasting in Ireland.
At the centre of the international offering is a dedicated 75-minute show (BC75) on Saturday 31st October, featuring the Longines Breeders' Cup Turf and Classic contests. Presented by Tom Stanley and Michelle Yu, the bespoke output provides broadcast partners with a polished, ready-to-air programme with build-up, analysis and the stories behind the leading contenders. (TX 17:15 - 18:30 local time (ET) / 21:15 - 22:30 (GMT).
FULL BROADCAST LIST:
Middle East: Abu Dhabi Media, Dubai Media and Al Kass (Pan-Regional)
Europe: ITV, Sky Sports Racing and Racing TV (UK & Ireland); Virgin Media (Ireland); Equidia (France); D-Smart (Turkey);
Polsat (Poland); Silknet (Georgia); Setanta (Balkans and Eurasia); Viaplay (Scandinavia, Netherlands); WeDo Sports (Germany, Switzerland, Austria)
Americas: NBC, Peacock and FanDual (USA); CBC (Canada); ESPN, Disney+ (Latin America & Caribbean)
Australasia: Channel 7 (Australia)
Asia: SPOTV (Pan-Regional); Netkeiba, Abema TV and Green Channel (Japan); Tapmad (Pakistan); TVRI (Indonesia); WeDo Asia (Malaysia, Taiwan, Indonesia, Thailand, Myanmar).
Africa: SuperSport
Global: Reuters (News); Sport24 (Airlines)
QUOTES:
Justin McDonald, Executive Vice President and Chief Marketing Officer for the Breeders’ Cup, said: “The Breeders’ Cup is a truly global sporting event, bringing together the world’s best horses, owners, trainers, breeders, and jockeys on one of racing’s biggest stages. Expanding our international broadcast distribution is a key priority as we look to introduce the Breeders’ Cup to new audiences and deepen engagement with racing fans around the world. We’re excited to welcome six new broadcast partners this year, and through our continued partnership with HBA Media, we’re making it easier than ever for fans across the globe to experience the excitement of the World Championships.”
Frank Sale, Chief Executive of HBA Media, added: “This year’s Breeders’ Cup broadcast distribution reflects the standing of the Championships worldwide. We are particularly pleased to welcome Channel 7 in Australia. With CBC coming on board in Canada, and new partners across the Middle East and Asia, the Breeders’ Cup will continue to reach audiences on every major continent with viewing figures clearly growing year-on-year. Tom Stanley and Michelle Yu lead a dedicated international show built around the Turf and the Classic, giving every partner a ready-to-air programme for the biggest moments of the day.”
ENDS
