HBA MEDIA EXTENDS STRATEGIC PARTNERSHIP WITH FRANCE GALOP THROUGH TO 2029
- Refreshed agreement sees Sunday’s Prix de Diane Longines attract significant global broadcaster interest
Wednesday, 10th June 2026 - HBA Media today announced a four-year extension of its media rights and representation agreement with France Galop - securing the partnership through to 2029 and further strengthening the international profile of France’s world-class racing.
Under the renewed agreement (2026–2029), HBA Media will continue to represent and distribute France Galop’s full suite of racing content, along with non-exclusive access to its extensive archive library for both promotional and commercial purposes. This portfolio includes the prestigious Qatar Prix de l’Arc de Triomphe and the Prix de Diane Longines, plus a further 26 Group 1 and Group 2 racedays.
A new addition to the refreshed agreement sees the Prix de Diane Longines join HBA’s premium racing strategy. Alongside Qatar Prix de l’Arc de Triomphe, both major racedays will benefit from a dedicated 60-minute Golden Hour programme, specially supported by France Galop and produced by HBA Media, to secure linear airtime across leading international networks.
Frank Sale, Chief Executive of HBA Media, said:
“HBA Media is delighted to extend this formidable partnership with France Galop. We are honoured to manage their illustrious portfolio of globally celebrated events. Our vision remains focused on ensuring horseracing thrives in an evolving media landscape, and we are thrilled that France Galop recognises the value of our approach.
“We remain committed to showcasing this great sport to new audiences and securing the strongest possible global coverage for all France Galop events, in and out of its five famous racetracks.”
Laurent Dupont, Chief Sales and Marketing Officer, said:
“Over the past four years, HBA Media has played a decisive role in expanding the international reach of French racing, notably by quadrupling the number of global broadcasters. This progress reflects their expertise, their understanding of the global racing media landscape, and the growing appeal of France Galop’s racing program.
“We are delighted to extend this partnership through to 2029 and to continue showcasing the excellence of French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud to audiences around the world.”
HBA Media’s year-round portfolio features a wide range of global horse racing events - including Royal Ascot, The Saudi Cup, the Breeders’ Cup, the Melbourne Cup, the Pegasus World Cup, all principal Hong Kong Jockey Club contests and the US Triple Crown. HBA also hold a proactive partnership with Racecourse Media Group to oversee international broadcast rights for premium UK and Irish racing, the Dubai World Cup Carnival and the Bahrain International Trophy.
Prix de Diane Longines Distribution
The much-anticipated Prix de Diane Longines, which under the new agreement has secured a dedicated 60-minute international programme as part of HBA Media’s premium racing strategy, has attracted significant global broadcaster interest – reflecting the growing international appeal of one of Europe’s most prestigious Classic races.
The increased (16) global broadcasters showcasing the event include:
- FOX Sports (USA)
- ESPN / Disney+ (Latin America & Caribbean)
- DMI (UAE)
- Al Kass (Qatar)
- M6 (France)
- Equidia (France)
- Polsat (Poland)
- Netkeiba (Japan)
- Viaplay (Netherlands & Scandinavia)
- Virgin Media (Ireland)
- WeDo Sports (DACH)
- WeDo Asia (Southeast Asia, Israel & India)
- D-Smart (Turkey)
- SPOTV (Southeast Asia)
- TVRI (Indonesia)
Through this extensive network of broadcast partners, the Prix de Diane Longines will be available to audiences across North America, Europe, the Middle East and Asia, further elevating the international profile of French racing. The dedicated programme format provides broadcasters with a premium storytelling opportunity, combining world-class racing, heritage and lifestyle content to engage both established racing fans and new audiences alike.
ENDS
