HBA Media announces sponsorship of rising flat racing star, Saffie Osborne
One-year agreement sees top UK jockey proudly don HBA Media branding
Friday, 14th June 2025 – HBA Media, the UK-based international media rights agency, is proud to announce a new one-year jockey sponsorship deal with one of the brightest talents in global flat racing, Saffie Osborne.
The partnership was unveiled last Saturday as Saffie made her debut in the Belmont Stakes, one of American racing’s most prestigious contests, sporting HBA Media-branded attire and marking the start of an exciting collaboration.
The sponsorship will see HBA Media’s branding featured on Osborne’s racing silks throughout the UK racing calendar, aligning the brand with one of the sport’s most dynamic and rapidly rising stars.
In the five years since leaving school, Saffie has carved out a name as a formidable competitor on the international stage. Her 2024 season included a historic double: becoming the first woman to ride a winner at Meydan - Dubai’s premier racecourse - and capturing a major victory in Qatar, within 24 hours. Most recently, she has represented British racing in the States, competing in the last two legs of the Triple Crown - the Preakness Stakes and Belmont Stakes.
HBA Media is renowned for managing the international media rights to some of the world’s most prestigious racing events. These include exclusive distribution partnerships with Ascot Racecourse and Racecourse Media Group (RMG), encompassing top-tier events such as Royal Ascot, QIPCO British Champions Day, the Betfred Derby, and the Randox Grand National. The company also represents global icons such as the Pegasus World Cup, Saudi Cup, Dubai World Cup Carnival, Qatar Prix de l’Arc de Triomphe, Melbourne Cup, Breeders’ Cup, and the Hong Kong International Races.
Saffie Osborne, said: “I am delighted to be sponsored by HBA Media. Here’s to an exciting season ahead.”
Frank Sale, CEO of HBA Media, added: “We are thrilled to be supporting Saffie Osborne, an exceptionally talented jockey whose determination and global ambitions mirror our own. To see the HBA Media brand represented by such a dynamic figure in racing is a proud moment for us. We look forward to following and supporting her journey both in Britain and on the world stage.”
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