Melbourne Cup Carnival solidifies global status with record broadcast coverage across all major continents
Monday, 4th November 2024 - The The Melbourne Cup Carnival will enjoy record TV exposure with Australia’s greatest horse racing festival to be aired on 28 sporting networks, covering 228 territories.
The Lexus Melbourne Cup, known as ‘The Race that Stops a Nation’™, will headline the four-day meeting. Run on Tuesday 5th November, the $8.56m feature race takes place at Flemington Racecourse where the Victoria Racing Club (VRC) and HBA Media will co-produce a bespoke world feed for expectant audiences.
The VRC’s two-hour broadcast will spotlight the international allure of the Lexus Melbourne Cup, showcasing its rich history and the compelling stories of top global contenders. Hong Kong-based jockey Andrea Atzeni recently expressed admiration for the unique atmosphere of the Carnival, while UK trainer Brian Ellison is optimistic about his horse, Onesmoothoperator, who has seen his odds shorten to 12-1 after a victory in the 2024 Geelong Cup.
HBA Media (HBA), the Victoria Racing Club’s (VRC) dedicated global distribution agency, has secured improved distribution for the wider Carnival days. Penfolds Victoria Derby Day, Lexus Melbourne Cup Day, Crown Oaks Day and TAB Champions Stakes Day will be headlined by FOX Sports in the USA, bringing the Melbourne Cup Carnival to over 70 million American homes.
Six new networks join the Aussie party, including Rogers (Canada), Eurovision (20 European dark market territories), Viaplay (Scandinavia, Netherlands), NTV (Mongolia), Reuters (Global News) and TransWorld Sports (Global Magazine Show), plus several key renewals. These additions promise to enhance the global reach of the event, offering fans even more access to the festivities surrounding Australia's premier horse racing event.
Full Coverage Details:
Australia and Asia: Channel Nine, Racing.com (Australia), ABC International (Pacific/SE Asia), Transvision (Indonesia), Premier Sports (SE Asia), Sony Pictures Network (India and Indian Subcontinent), NTV (Mongolia), Fiji TV (Fiji) and FBC (Fiji).
Europe: Sky Sports Racing (UK), Virgin Media (Ireland), Setanta (Balkans and Eurasia), WeDo Sports (Germany, Switzerland, Austria), Polsat (Poland), Silknet (Georgia), Kanal 75 (Sweden), Eurovision (20 European dark market territories) and Viaplay (Scandinavia, Netherlands).
Americas: FOX Sports (USA), ESPN (Central and South America), Rogers (Canada), SportsMax (Caribbean).
MENA and Sub-Saharan Africa: DMI (MENA), SuperSport (Africa).
Global: Reuters (Global News Outlet), TransWorld Sports (Global Magazine Show), Sport24 (Airlines), Anuvu (Cruise Ships).
Kylie Rogers, Victoria Racing Club’s Chief Executive, said: “VRC are delighted that the valued partnership with HBA Media will once again showcase The Melbourne Cup Carnival to the world with a dedicated production for the global audience.
“The breath of major distributors continues to expand every year and plays a key part in the VRC’s international strategy.”
Henry Birtles, Chief Executive of HBA Media, added: “We are thrilled to have delivered record international viewership for the 2024 Melbourne Cup Carnival in its entirety.
“The Lexus Melbourne Cup is one pf the cornerstones of horse racing, and thanks to the VRC’s continued investment in live and on-demand content, our global broadcasters will showcase the full Carnival in all its splendour in over 200 territories.
“HBA Media have had the privilege of working with the VRC for over a decade, and we are delighted to be championing theirs and Australia’s blue riband on the international stage.”
The Lexus Melbourne Cup is a feature of the Crown Jewels Racing (CJR) broadcast package, which showcases 18 of the best horseracing events in the world, all evenly spaced throughout the year. The CJR promo can be viewed here and the CJR Fantasy game is free to play at https://fantasy.crownjewelsracing.com.
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