HBA to assist with Melbourne Cup distribution
Laura Stevens • September 5, 2014

HBA will work alongside the Victoria Racing Club in a joint effort to promote this year's Melbourne Cup for television worldwide. The Melbourne Cup takes place on Tuesday 4th November. It is the most famous and prestigious sporting event in the Australian racing calendar and goes way beyond horse racing's core audience. As an event it has simply become an international sporting colossus and we are honoured to be associated with 'The Race that stops a Nation'.

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