HBA will work alongside the Victoria Racing Club in a joint effort to promote this year's Melbourne Cup for television worldwide. The Melbourne Cup takes place on Tuesday 4th November. It is the most famous and prestigious sporting event in the Australian racing calendar and goes way beyond horse racing's core audience. As an event it has simply become an international sporting colossus and we are honoured to be associated with 'The Race that stops a Nation'.

Global interest at record level for 2025 Qatar Prix de l’Arc de Triomphe                                                                                                  UK viewership received a significant lift as the Arc returned to                                                                                       ITV1 with a 574,000 peak and a 5.1% share. Complemented by additional coverage by Sky Sports Racing and BBC Radio.                                                           FOX Sports 1 reinforced their commitment to premium horse racing with an hour-long window dedicated to the Arc.                                                           35 international media outlets including four first-time broadcasters: Netkeiba (Japan), D-Smart (Turkey), Sporty TV (Czech Republic) and FanCode (India).                                                   
 

30 broadcasters to showcase Royal Ascot in 180+ territories                                                                   ·                                                  Five new broadcasters with NBC taking the enhanced World Feed for the first time.                                                                   ·                                                  Ascot commission ‘The Royal Procession: Celebrating 200 Years’ documentary to celebrate 200                                               th                                              Royal Procession and provide additional content for broadcasters.
 








