HBA will work alongside the Victoria Racing Club in a joint effort to promote this year's Melbourne Cup for television worldwide. The Melbourne Cup takes place on Tuesday 4th November. It is the most famous and prestigious sporting event in the Australian racing calendar and goes way beyond horse racing's core audience. As an event it has simply become an international sporting colossus and we are honoured to be associated with 'The Race that stops a Nation'.

ROYAL ASCOT REACHES TRULY GLOBAL AUDIENCE WITH 30 NETWORKS ACROSS 180 TERRITORIES • NBC airing five days of bespoke world feed across NBC/Peacock with on-site presence • Channel 7 (Australia) showing the full world feed on linear in new marquee deal • Middle East focus renewed with Dubai Media and Abu Dhabi Media • International angles covered, with Australian and Japanese broadcasters on-site • New Southeast Asian footprint with major pan-regional broadcasters

HBA MEDIA DELIVERS TRIPLE CROWN FINALE TO 16 BROADCASTERS ACROSS 120+ TERRITORIES • US Triple Crown curtain call set to reach a global audience • Abu Dhabi Media renews exclusive MENA deal despite regional headwinds, underscoring HBA’s specialist relationship depth • First-time deals with SPOTV and TVRI extend reach to new audiences in Southeast Asia








