Sunday, 10th December marks the final premier race day within the 2023 calendar - The Longines Hong Kong International Races - at Sha Tin Racecourse, which has benefitted from increased international exposure courtesy of HBA Media (HBA).
HBA and the Hong Kong Jockey Club entered into a three-year agreement earlier this year to incorporate its principal fixtures into HBA’s well-established portfolio of international horse racing media rights.
Competitors from 12 different countries will be battling it out across the card, culminating in four elite Group 1 races which have a record US$15.1 million on offer. The truly global nature of the contest has been underlined by its media rights distribution. FOX Sports will showcase the races live in the US for the first time, with a further 10 major sports networks broadcasting the Group 1 racing to ensure reach across every continent.
Frank Sale, Managing Director of HBA Media, said: “We are delighted to be working alongside the Hong Kong Jockey Club to attain widespread global distribution for this most prestigious of events. The Longines Hong Kong International Races are the concluding fixture in our Crown Jewels Racing portfolio and a superb way for our broadcasters to end a busy season of elite international racing.
“2023 has been a rewarding period for us and we look forward to working with our clients to take the global distribution of the sport further in 2024.”
Full Distribution:
- Americas: FOX Sports (USA), ESPN (Central and South America), SportsMax (Caribbean)
- Europe: Setanta (Balkans and Eurasia), Virgin Media (Ireland), Silknet (Georgia), WeDo
- Sports (Germany, Switzerland, Austria)
- Asia: FanCode (India), TransVision (Indonesia), SPN (Indian Subcontinent)
- Africa: SuperSport
- Global: Anuvu (Cruise Ships), Reuters (Global News)
ENDS
Press contacts: Hannah Tufnell / hannah@hbamedia.tv / +44 (0) 7971 598 287
About HBA Media:
- HBA Media provide multiple live international horseracing packages to broadcasters as well as umbrella deals which include the co-ordination of programme delivery, daily management and troubleshooting.
- HBA Media’s aim is to reposition horseracing to be competitive with the likes of football, rugby, and cricket in the world of sports broadcasting.
- HBA Media is proud to work with a whole host of prestigious racing federations and major global networks including: Ascot Racecourse Limited and the Royal Meeting, the Jockey Club of Saudi Arabia and The Saudi Cup, France Galop and the Qatar Prix de l’Arc de Triomphe, Dubai Media Incorporated, Abu Dhabi Media, The Japan Racing Association, Singapore Turf Club, Victoria Racing Club and the Melbourne Cup, The Hong Kong Jockey Club and their Group 1 race days, Racecourse Media Group, The Stronach Group / 1st and the Pegasus World Cup, Breeders' Cup, NBCU, NYRA and the Triple Crown.
