$30.5m horseracing showpiece to be broadcast live on ITV in the UK for the first time
Friday, 24th March - Forty broadcasters from all corners of the globe will showcase the US$30.5million Dubai World Cup horseracing fixture on Saturday, March 25.
The day is one of the true highlights of the racing calendar. The nine races at the spectacular Meydan Racecourse in the heart of Dubai include six Group 1 contests, headlined by the US$12m Dubai World Cup, sponsored by Emirates Airline.
Dubai Racing Club, working with its appointed distribution and production company, Racecourse Media Group (RMG), and RMG’s agency HBA Media, have secured some of the biggest names in sports broadcasting.
These include Fox Sports in the US, ESPN / Star+ in South America, SuperSport in Africa, Viaplay in Europe, Dubai Media and BeIN in the Middle East, and, for the first time, ITV, the UK’s biggest commercial broadcaster. Those in the skies and the seas can watch live on-board selected airlines and cruise-lines via the Sport 24 network.
Major General Dr Mohammed Essa Al Adhab, General Manager of Dubai Racing Club, said “The Dubai World Cup will once again receive huge exposure from broadcasters all around the world, and we are particularly delighted that ITV – the UK’s biggest commercial broadcaster – will show live action from Meydan Racecourse for the first time. We look forward to welcoming all the broadcasters and their audiences, both new and old, to the event and hope they enjoy one of the great sporting spectacles.”
Niall Sloane, Director of Sport at ITV, said: “ITV is delighted to add the Dubai World Cup fixture to its portfolio of international racing, which also includes the Breeders’ Cup and Prix de l’Arc de Triomphe. The Dubai World Cup is one of the most valuable and global races of the year and we look forward to bringing it to a strong terrestrial and free-to-air audience in the UK.”
Broadcasters showing coverage of the Dubai World Cup fixture include:
Asia and Australia: Green Channel, Fuji TV (Japan); TVB, Cable, Now TV, HKJC TV (Hong Kong); STC TV (Singapore); Wasu (China); Sony Network (Indian subcontinent); FanCode (India); Racing.com, Sky Thoroughbred Central, Entain, (Australia); and Trackside (New Zealand)
Africa and Middle East: SuperSport (Africa), Dubai Racing Channel, Yas TV and Bein (MENA)
Americas and Caribbean: Fox Sports, TVG, NYRA (US); HPI (Canada); ESPN / Star+ (South America and Caribbean); and SportsMax (Caribbean).
ENDS
