3rd November 2021 - One of the world’s most famous horseracing events – the Breeders’ Cup World Championships – has once again secured a widespread global audience, in partnership with HBA Media, the preeminent media rights agency that specialises in global distribution and the production of top-class horseracing.
The NBC-produced multiple-hour broadcast starts on Friday, 5th November and concludes Saturday, 6th November. Coverage includes a nine-race card featuring the $6 million Longines Breeders’ Cup Classic and the $4 million Longines Breeders’ Cup Turf.
With horseracing presenters Ed Chamberlin and Francesca Cumani on-course for ITV Racing (UK), the mainstream terrestrial channel will broadcast the Breeders’ Cup World Championships for the very first time. This will be complemented by UK-based broadcasters, Racing TV and Sky Sports Racing, showcasing the full Breeders’ Cup weekend – incorporating all races from the two-day meeting.
The World Championships will be shown by multiple international networks across some 120 territories including African broadcaster SuperSport, plus European channels – Match TV (Russia), SILKNET (Georgia), Polsat (Poland), BEIN (Turkey), NENT (Scandinavia), Setanta (Balkans and Eurasia) and Sport TV (Portugal).
Other major networks showcasing the entire raceday include Racing.com (Australia), Astro (Malaysia), DMI (Dubai) and ADM (Abu Dhabi) which serve the Middle East. ESPN will cater for the Latin American and Caribbean audiences – complemented by SportsMax who will provide the event with additional coverage. Forty-seven countries in Africa will have access to the Breeders’ Cup World Championships via SuperSport.
The full broadcaster schedule also includes Asian coverage in Japan via The Green Channel and China with Beijing TV, Wuhan TV and Shanghai TV.
Key races will be widely available to news outlets across the world through Reuters and Sports Confidential.
Anticipation surrounding this year’s Longines Breeders’ Cup Classic is centered around U.S.-based trainer, Brad Cox, who holds an enviable pair of aces in the form of Knicks Go and Essential Quality. The stablemates currently lead the betting market.
The 2021 Pegasus World Invitational Cup winner, Knicks Go, is described by his trainer as “a very good horse last year, and an even better horse now!” Owned by the Korea Racing Authority, the striking grey has banked over $5.5 million in total prize money and is determined to add a further $6 million to the pot.
Frank Sale, Managing Director of HBA Media, said: “The Breeders’ Cup World Championships is a global event that transcends the sporting landscape. We have continued to secure improved coverage for this prestigious international race meeting with multiple broadcasters taking coverage worldwide.”
Justin McDonald, Senior Vice President of Marketing for the Breeders’ Cup, said: “The Breeders’ Cup is delighted that, through our long-term partnership with HBA Media, the World Championships’ thrilling two days of racing will be seen by millions of fans across the globe.”
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